Top 5 Drawing & Coloring Apps on iOS in the US, Q1 2023

In the first quarter of 2023, the top 5 drawing and coloring apps on the iOS platform in the United States showcased notable performance trends in terms of weekly downloads, revenue, and active users. Data from Sensor Tower provides insights into their performance.

Color by Number：Coloring Games experienced a fairly stable revenue stream, peaking at approximately $157K in the last week of March. Weekly downloads saw a significant drop from 170K in the last week of December to around 60K by the end of March. Active users also showed a declining trend, from 678K in late December to 440K by the end of the quarter.

Adult Coloring Book - Pigment maintained a steady weekly revenue, fluctuating between $78K and $97K throughout the quarter. Downloads decreased from 29K in late December to around 13K by the end of March. Active users showed a slight decline from 62K to 44K over the same period.

Disney Coloring World had a weekly revenue ranging from $63K to $85K, with the highest revenue in the first week of January. Downloads decreased from 39K in late December to approximately 16K by the end of March. Active users also declined from 72K to 50K.

Crayola Create and Play saw a consistent revenue stream, peaking at around $67K in the first week of January and maintaining around $53K by the end of March. Downloads decreased from 27K in late December to 14K by the end of March. Active users showed a downward trend from 35K to 26K during the same period.

Coloring Book for Me maintained a steady weekly revenue, fluctuating around $30K throughout the quarter. Downloads were relatively stable, with minor fluctuations, ending at approximately 14K in the last week of March. Active users saw a slight decline from 41K in late December to 28K by the end of March.

For more detailed insights and data, visit Sensor Tower.